Twitter Tools that Work

Small-business entrepreneurs have the overwhelming task of keeping up with social media’s daunting aspects and fast-paced requirements. While it’s important to have a presence on several networks, the constraints of implementing — and keeping up with — an effective strategy can be a huge time suck. Of course, it’s not necessary for businesses to be a player on all social networks. But with over 250 million Tweets posted each day, it is probably necessary for your business to be a player in the exciting and powerful Twitter realm. As well as helping you stay organized, using the right apps, extensions and tools will improve workflow, help you reach more people, and improve lead management. Here are a few Twitter tools that will help you stay organized and turn your Twitter experience into an efficient networking opportunity.

1. TwitterCounter: gather analytics for your Tweets

Track your followers and unfollowers, mentions and retweets. This simple, easy-to-use app lets you track your volume of tweets and compares your follower growth rate to other accounts. Find out which strategies are the most effective within your community with TwitterCounter’s data, overviews and recommendations.

2. Audiense: gain insight into your audience and engagement

This Twitter management tool helps users grow their Twitter following and increase engagement by revealing relevant audiences to target and connect with. The app allows you to easily discover and segment new followers based on criteria you define, which helps you personalize engagement and create tailored targeted ads. Audiense also analyzes the best time to Tweet to a given audience and shows you how audiences are responding to your content.

3. Tweriod: discover the best times to Tweet

Twitter moves at an outstanding pace and your Tweets, shares and comments are often only seen by a very small percentage of your entire following. Many of us understand the power of using repeat Tweets to increase our engagement with our audience, and Tweriod is a wonderful app that shows you the optimum times for scheduling these Tweets. Knowing when your followers are most active on different days of the week is especially helpful with maximizing your followers.

4. WhoTweetedMe: identify who is Tweeting specific information

This useful app displays the most influential retweeters of any URL. Simply pop in a URL and the app shows you not only who Tweeted it, but also what times they Tweeted it and statistics about the potential reach.

5. Tweepi: find the most influential people in a given list

Tweepi enables you to establish more valuable connections within your community. As well as helping identify the most influential people based on specific criteria, Tweepi helps you engage with them by extracting and analyzing personal data. Create lists based on interests, demographics, industry, location and other criteria, and increase your views and follows by turning community members into peers. Tweepi also helps clear up unfollowers and dormant community members.